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Browse the siteDecember 20 2023
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #4 in our countdown. See #5 here.
Home buying is a complicated process, and potential buyers are likely to have a variety of questions. Where's the first place they more often turn to for answers? You guessed it—Google.
Real estate agents looking to drive querying buyers to their own website can target those questions with Google Ads. To help you get started, we've compiled a list of 10 common questions that home buyers ask. Each question is paired with three related key phrases you can use to target askers of that query with an advertising campaign.
Tip: Use Google's Keyword Planner to help refine your list of key words and phrases. It can help you understand how many people are searching for a term each month, see related keywords and phrases, and give you an idea of which keywords are more popular and worth targeting. We recommend focusing on a few highly relevant, low-competition keywords and phrases to start.
Let's dive in…