January 23 2012
Last night I watched the worst PowerPoint presentation I’ve ever seen. It reminded me of the presentations everyone made in 1999. You know the one: 75 different transitions, every slide has sound and different backgrounds, 14 different fonts, and so much more.
It was genuinely painful. Presentation software and tools are great, but you need to use them correctly. Here are our three rules for more productive presentations.
You are the real estate agent! I don’t care about your iPad’s reputation or knowledge; I care about your reputation and knowledge. Your slides aren’t going to sell my house, and if they are, why am I paying you?
The strength of your presentation shouldn’t be the tools or software. With proper preparation my focus will always be on you, which is where it should be.
Really Bad PowerPoint is a report, of sorts, by Seth Godin. I lean heavily on his 4 recommendations for what should be on each slide (remember less is more):
The last thing I’d add would be cut down on the number of slides. Do you really need 60 slides?
When you communicate with them expect to cover these topics:
We all know that follow-up is a crucial part of our business. However, it still surprises me how many people forget to follow-up after they’ve given a presentation. Don’t expect everyone to reach out to you.
Are there any rules you’d add to the list?
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