May 20 2020
While many of us are aware that Instagram is a rapidly growing social media platform, many real estate professionals have not figured out the best ways to make an investment in Instagram be a profitable venture.
Michael Tomasetti and Michael Glazer from Back At You Media delivered a fascinating Coffee Chat, breaking down the mysteries of Instagram into plain English. They showed us how Instagram can help build your brand AND become a way to capture leads, especially among younger homebuyers.
Here are their three suggestions for winning on Instagram:
If you have a personal Instagram account and would like to get more serious about using Instagram as a lead gen source, convert your account to a business account. Here's a guide from Instagram on how to set up a business account. With a business account, you will receive analytics and better ways to target your local audience.
Videos receive 38% more engagement than image posts and 2.1x the amount of comments on Instagram. There are ways for you to post a one-minute video, and using IGTV, you can post a FULL 3D virtual tour as well.
Instagram posts with at least one hashtag got 70% more likes and 392% more comments than those without hashtags (source: Augorapulse). Although you can post up to 30 hashtags per Instagram post, data shows that seven hashtags generate the most engagement, while more than nine are perceived as spam. The best types of hashtags are localized, but not TOO specific. Here's a good example: #RealEstateMilwaukee.
Watch the entire recording below to get a 101 course on the best ways to use Instagram:
If you would like to learn more about how Back At You can help you win on Instagram and other social media channels, click here.
Thursday, May 21
Earn a Client for Life by Taking Credit for the Listing Exposure and Leads You Are Generating with Trent Gardner of ListTrac
Friday, May 22
Learn How to Capitalize on the Pent-Up Demand with Jack Markham of Zurple
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