May 04 2010
Spreading from the coastal regions of the US to its center is the new “green” movement. This movement captured the spotlight and now is a bandwagon most businesses and business owners are trying to jump on to boost their public image and increase their revenues. Its followers spout ambiguous terminology like it were indigenous to the English language. In truth it is an evolution. It is an addition to the original Webster’s Dictionary definition, dating before the 12th century: “of the color green.” In 2010 there are now 10 definitions for the word “green.” So the question is, what is “green?”
The progressive term “green” is largely unrelated to the pigment that calms the mind and colors landscapes.
“Green” in this case is more than an adjective, it’s a noun. It’s an idea. It morphs easily into an action with terminology such as "being green" or “going green.”
But what IS it?
The word “green” refers to any effort, lifestyle choice, product or technology to promote environment wellness and to protect the environment from common industrial practices that threaten our future. In other words the following choices are considered “green”:
You do not have to be a hippie to “go green.” You do not have to compromise your political or personal beliefs. You do not have to be a “tree hugger.” You simply have to be an informed person who sees the value in “going green.”
There is a lot of value in "greeness". We all know intrinsic motivations revolve around feeling satisfied as an individual in helping future generations, and being a part of protecting the beauty and resources that are threatened. But even if you may not be intrinsically motivated to “go green,” there are extrinsic reasons to do so.
Here are some more pragmatic reasons to “go green:”
Join the “green” movement and become a trendsetter in your community. Position your brand as a leader in your community and yourself as a conscientious humanitarian.