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Sign into your accountTarget your closest contacts! Create a custom audience for your Facebook ads
May 29 2017
Today, we’ll show you how you can import a custom audience into Facebook so you can target exact contacts instead of running wide-net campaigns based on location or demographic groups that don’t violate Fair Housing rules.
Why create an ultra-custom target list on Facebook?
Email marketing is terrific, but it’s getting easier and easier to ignore emails that come into our inbox. What once felt urgent and personal is now at risk of feeling just as outdated as a bus bench ad.
So, what’s a savvy agent to do? Well, running Facebook ads is a terrific way to engage your next set of buyers and sellers — and thanks to this pro tip from realtor.com® social media manager Marci James, now you can run Facebook ads that ONLY target a specific audience of contacts that you upload directly to Facebook.