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Sign into your account3 Ways to Guarantee You Are ALWAYS Consistent with Your Geographic Farm
July 07 2016
Over the 20 or so years that we have been doing marketing and branding for real estate agents, many things have changed–but one thing always remains the same. The people that come to us for help are always failing because they are inconsistent in one fashion or another.
If I've said it once, I've said it hundreds and hundreds of times. Consistency is CRITICAL to the success of your real estate farm sreas. So many agents miss the mark on consistency, though, simply because of the rigorous demands of the real estate business itself. As a Realtor®, you are your own boss. You wear many hats and, at times, you'll be pulled in a direction you didn't anticipate, forcing you to drop everything you had planned and simply focus on what is immediately demanding your attention.
While it is certainly hard to always stay consistent, given the difficult schedule agents face, there are some pro-tips I can offer that will help ensure nothing slips through the cracks and you get the results you so richly deserve. Here are three simple ones:
1) Create a COMPLETE Marketing Plan
This one is super, super important. While there are lots of parts that should go into creating a comprehensive marketing plan for your farm area—such as creating client personas for homeowners in your farm area and analyzing your brand's value proposition at its core level—creating a COMPLETE marketing plan is one of the most important things you can do.