How to Pick a Geographic Farm for Postcard Marketing

If you ask any agent why they got into real estate, you are bound to get quite a variety of answers. Some want to help people, some are doing it because it's "the family business," others may even like the flexibility and independence the job allows. No your reasoning, nobody can deny that one reason that makes becoming a Realtor® worthwhile is that if you work hard and do things the right way, you can make a lot of money.

One important step to building your presence in a geographic area and getting on your way to success and fortune is having a successful farming program. Farming is a very interesting thing. As we've written before, Direct Mail Is Alive And Kicking, even in today's electronic and social media driven age. The interesting thing about it is the fact that most agents start out completely on the wrong foot, spend tons of money getting zero results, and risk putting themselves out of business before they ever get a chance to make things happen. We've not only seen this occur with brand new agents, but seasoned vets as well.

Picking "the right" geographic real estate farm is CRITICAL to the success of your real estate practice. Over the course of your career, if you are truly following best practices and consistently sending postcards to your geographic farm area, you are going to spend thousands and thousands of dollars of your hard earned money. With such an expensive initiative, you HAVE TO carefully consider the area you are going to be marketing to in order to ensure you end up being as successful as possible.

Today I'll share with you a few things you should consider when picking the perfect real estate geographic farm area for your marketing campaigns:

1) Make sure your eyes aren't bigger than your stomach

This is possibly THE MOST IMPORTANT factor in picking a farm area. Every single meeting I do with a prospective client has a moment or two when they pause and look at me like I am a crazy person. They are doing this not because I am giving them crazy advice or acting erratic; they are doing this because I am suggesting that they actually choose a smaller sub-section of their geographic farm rather than the entire area.